New CID

This Smokey Eye Palette houses ten, universally flattering shades in warm, cool and neutral tones. The mirror compact includes a professional, double ended eye shadow brush for seamless blending and definition. The versatile and highly pigmented shades...

This silky powder blusher stamp comes with a mirror and simple-to-use sponge applicator, and adds an instant healthy flush of colour to your cheeks.Directions For UseLightly stamp i - blossom onto the apples of your cheeks and blend with the tips of your...

Available in eight highly wearable shades, these blendable shadows have a lightweight mousse texture and glide easily over the lids to give crease-free, longlasting colour

Most concealers cover either blemishes or under-eye shadows but the pigments in this feather light, moisturising concealer ensures it performs both tasks perfectly. Light-reflective pigments help to cover darkness on the skin and the moist formulation is...

A creamy, buttery formula that smooths over lips and cheeks to impart a delicate flush of colour and an instant boost of moisture.Ideal for lips and skin prone to dryness, the stick - available in a variety of colours - can be layered to achieve the...

New CID's i - fix is the perfect, simple pencil needed to control unruly eyebrows. Like a hair styling product for the brows, the smooth, waxy texture of the rounded tip tames brow hairs into place and adds definition without adding colour.Directions For...

This liquid eyeliner has a capillary system brush which allows exactly the right amount of eyeliner to flow through the brush and be applied to the eye. With a retractable kohl pencil at the other end, applying eyeliner has never been easier.Directions...

i - gel glides onto the skin delivering intense colour with one easy stroke, and is perfect for beginners and pros alike. The long wear formulation comes in three trio palettes, and the brush has been perfectly shaped to make applying gel liner very...

A gel-like formulation for light, plumping and cushioning effect on the lips. It slicks on easily to give a non-sticky, high-glam shine that is longlasting.The packaging features a built-in light and mirror, so you can apply it anytime, anywhere.

This marbled glow powder is perfect for highlighting naturally dark or tanned skin. Adds light reflective radiance to bring a healthy glow to your complexion.Directions For UseFor a fresh, luminous look, dust over the apples of your cheeks, face, neck...

This marbled glow powder has subtle swirls of pink, rose and cream, and gives your skin a natural warmth and glow.Directions For UseFor a fresh, luminous look, dust over the apples of your cheeks, face, neck and shoulders with a big powder brush.

i - perfection is a light weight, fluid foundation with light to medium coverage. The colour adaptive formulation will warm up or cool down to perfectly suit any skin tone. The satin finish gives a glowing, smooth finish to the skin.Directions For...

This primer not only improves the appearance of the skin, but allows foundation to glide on perfectly and stay on all day. A lightweight serum with skin-quenching shea butter, powerful antioxidant vitamin E and pigments that help smooth lines and pores,...

A creamy, waterproof eyeliner that gives eyes an intensive hit of colour with just a hint of shimmer for a glamorous look.Available in an array of colours.Directions For UseWarm the pencil lightly against the back of your hand and apply along the...

From simple nudity to dramatic smokey eyes, New CID's eyeshadows will have the shades to suit your mood.• A compact of four eye-shadow colours that are suitable for all skin tones• Packed with pigment so easy to apply• Two applicators for simple...

A creamy and long-lasting formula that helps give the appearance of volume and allows for easy definition of the lips.Available in a variety of flattering shades. Directions For Use Warm the pencil against the back of your hand before defining the lip...

This formula gives the visual effect of a hint of colour and the comfort and sheen of a gloss. Available in six gorgeous shades, i - shine provides feather-light, long-term wear with a satin, velvety finish.

With a unique click pen applicator, this lip colour comes in six high shine metallic shades. The feeling is between a lipstick and a gloss.

i - smoulder features a unique, angled, twist-up eyeliner at one end for a thick, sexy line and a matching cream eye shadow with sponge applicator at the other end for a professional smoky eye finish. Directions For Use Run the eyeliner underneath the...

Perfect for when you want the no-make-up look, this lightweight tinted moisturiser gives a sheer luminous coverage with added SPF 15 sun protection. Ideal for dull, lacklustre skin, it can be used alone or underneath foundation to give a radiant, smooth...

The New CID i-pout directly replaces the i-pout Light Up Lipstick with Mirror and offers a beautiful selection of new colours.    This wonderfully creamy lipstick is infused with vitamin E to keep lips soft and hydrated no matter the colour...