Joico Color Endure Violet Shampoo 300ml

 

This violet-hued shampoo tones and maintains blonde or grey hair by neutralising brassy or yellow tones.

The gentle formula cleanses hair whilst depositing violet dye upon the hair strands which then work to brighten highlighted, bleached or grey hair that has yellowed due to oxidation, making it perfect not only for correcting brassy hair but also maintaining cool, ash colours.